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August 13 2025

It’s a question more homeowners are asking, and one that electricians can’t afford to get wrong.

When it comes to whole home backup generators, oversizing might seem like the safe move, but bigger generators are a lot more expensive and you could lose the sale. Undersizing could lead to long term customer dissatisfaction and code compliance issues.

The most objective  approach is to size your generator with a proper NEC-compliant load calculation. You can then apply the right buffer using reserve margin and voltage dip. With the right process (and the right tools) you can size confidently without overbuilding, and give your customers exactly what they need.


In this article, we’ll walk through the fundamentals of generator sizing. Prefer to watch instead? Check out our video demo for a real-world example.

Why generator sizing matters more than ever

More homeowners are thinking ahead about backup power. With hurricane season in full swing and grid reliability worsening, standby generators are no longer a luxury, but a common ask.

The data backs this up: in 2024, the US logged over 1.2 billion hours of power outages, especially in storm-prone states like Florida, Texas, and the Carolinas. And residential generator sales have surged. Generac, for example, reported a 28% year-over-year increase in residential generator revenue.

With generator installs on the rise, homeowners are looking for quick, reliable answers from electricians. Providing generator size estimates adds customer value and could drive future growth.

Don't size using just the service

One of the most common mistakes in generator sizing is using only the service size (like a 200A main) to choose a generator size. It’s well known that panel size isn’t an accurate reflection of how much power a home actually uses.

The better way to determine generator size is to use a proper NEC load calculation based on NEC Article 220. This provides a true picture of the home’s actual demand. A load calculation based approach used to be slow, but with modern tools it can be done very quickly. 

Reserve margin

Once you’ve calculated the home’s actual load, the next step is to apply a reserve margin. The reserve margin is a buffer that can be used to account for load variability, future appliance additions, or startup surges that aren’t always captured in a base load calc.

Typical reserve margins range from 10 to 20%, depending on the scenario:
  • 5 to 15% for homes with stable loads and low motor loads
  • 15 to 25% for homes with lots of motor loads (AC compressors, pumps, etc.) or expected additions like EV chargers or pool equipment
Reserve margin helps you right-size the generator you need so it’s not too small to underperform, but not too large that the homeowner overpays.

Maximum voltage dip

Generators don’t just need to meet a home’s average load, they also need to handle short-term spikes when large motors start up or multiple appliances turn on at once. That’s where maximum voltage dip comes in.

Voltage dip measures how much the voltage can temporarily drop when a heavy load kicks in. Most residential generator systems are designed to allow up to a 30% voltage dip, which strikes a practical balance between performance and cost. If the home has sensitive electronics or specific appliances that can’t tolerate dips that low, you might need to spec a tighter range (i.e., 15 to 20%), but that usually requires a larger and more expensive generator.

Factoring in voltage dip ensures you’re not just sizing for total demand, but also for how the generator performs under startup conditions, keeping everything running smoothly when it matters most.

Converting to generator size

Once you’ve applied reserve margin and accounted for voltage dip, you’ll arrive at a final VA value for the generator.

To convert VA to kilowatts (kW), simply divide by 1,000. In most residential scenarios, you can assume a power factor of 1, meaning 24,000 VA = 24 kW. This assumption doesn’t always hold, so make sure to check the generator manufacturer’s specs to be sure.

This final kW value is your recommended generator size: based on actual demand, not just guesswork.

Smarter sizing for better installs

Oversizing might seem like the safer move, but it drives up costs, reduces efficiency, and can undercut your credibility with customers. A smarter and more professional approach follows a simple process:

  1. Start with an NEC-compliant load calculation
  2. Add a reserve margin based on real needs
  3. Factor in voltage dip for startup performance
  4. Convert to kW using the manufacturer specs and power factor
This method ensures your generator sizing is accurate, justifiable, and ready for proposals, permits, and installation.

Our load calculator walks you through each step for a proper generator sizing and produces a clean, professional recommendation in minutes.

👉 Watch our video demo to see it in action.

Watch now ->

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